Mother Nature's Protection Plan

The cranberry plant has evolved over time and built in mechanisms to protect its fruit to sustain the plant from predation. The fruit itself has a waxy covering, the skin is relatively thick, organic acids create a bitter taste, and the extremely small seed is covered with a thick protective hull. These attributes render some parts of the plant useless to humans and other mammals. With the new technologies, we are able to break down these components with specialty processing techniques and harness the exceptional nutritional value. New machines do what nature doesn’t allow the body to: unleash the power of the cranberry.

In the big circle of life, mammals are often used by plants as “carriers,” as they are not able to digest the seeds. Fruit bearing plants use mammals to carry the protected seeds to new locations to spring new life and spread the plant species.